From listing to sold: keeping price information clear

Good information should be easy to find

Your listing looks good, the photography is ready and the enquiry button works. But can a buyer find the supporting price information straight away? For agents, that is now a key part of checking a campaign before it goes live.

Victoria’s pricing reforms start on 1 October 2026. The new Property Price Statement (PPS) replaces the Statement of Information, with the new requirements applying to auctions and fixed-date sales held from 16 October, and other sales from 1 October. Check the transition arrangements for the particular property.

There are two tasks to build into your office workflow: making the pricing statement easy to find during the campaign, and managing the sold-price update afterwards.

CAV: Property Price Statement requirements

The statement belongs near the price

The PPS or its link must appear beside the advertised price in the first visible part of the main online listing. Relevant physical advertisements need a web address or QR link. The statement also includes key features of the property and its comparables, helping readers understand the basis of the pricing information.

For an agency, a useful check is to open the listing as a buyer would. Can you find the statement without scrolling through the whole page? Does the link open the right property? Is the document readable on a phone? These are simple checks, but they catch problems that are easy to miss from inside a publishing system.

Prepare your team to explain the selected comparables. Keep the supporting notes easy to find so a buyer enquiry can be answered with the relevant facts. A similar bedroom count does not necessarily mean a similar home, and your explanation should make the basis of the comparison clear.

CAV: where the PPS must appear

The sold price has a deadline too

For sales becoming unconditional from 1 October, agents generally need to publish the sold price in the PPS within seven days and keep the statement available online for at least 18 months. This is tied to the sale becoming unconditional, rather than waiting for settlement.

Limited exceptions apply. CAV can consider exemptions involving family or personal violence, and there is a transitional exception for certain pre-October agency agreements containing a non-disclosure term. A general preference to keep the price private is not enough on its own. If a safety concern is raised, check the exemption process promptly and handle the information carefully.

For an agency, that suggests a separate task after the contract is signed: confirm when it becomes unconditional, check any exemption position, update the statement and record completion. Give the task an owner so it doesn’t disappear among settlement preparations.

CAV: sold-price publication requirements

CAV: sold-price publication and exemptions

Use sold results to support better vendor conversations

More accessible sold prices give you another opportunity to explain the evidence behind an appraisal. Help vendors understand why a nearby result may or may not be relevant: condition, land, layout and timing can all affect the comparison.

Bring a small group of relevant sales to the discussion and note the meaningful differences. If a vendor focuses on the biggest result in the street, work through why it differs from their property. Keep the conversation grounded in the available evidence rather than a headline number.

Clear floor plans and well-chosen photographs can support that explanation by showing layout and presentation. Use them alongside confirmed property facts, and keep your notes with the appraisal file so a colleague can understand the reasoning if they take over.

Make the campaign easy to understand

A useful listing brings the parts together: accurate copy, a readable plan, helpful images and pricing information that is easy to access. If each item says something slightly different, buyers are left trying to work out which version to trust.

When briefing Scandipik, share the approved property details and flag anything that needs clarification before production. Check the final materials as a set, including video titles and links. A tour link helps buyers explore the home; it does not replace the required pricing-statement link.

Keep a copy of the approved campaign and make sure later changes reach everyone responsible for publishing. That small habit helps when a price changes, a document is replaced or a team member takes over a listing.

• Check the PPS link on desktop and mobile.
• Make sure every link points to the correct property.
• Agree who handles the sold-price update.
• Keep property facts consistent across copy, plans and images.