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Understanding Daypiks, Duskpiks, Editorial and Floorpik

A plain English guide to the common Scandipik products and when each one can help a property campaign.

Daypiks and Duskpiks

Daypiks are the main property photography set for most campaigns. They show rooms, flow, facade, outdoor spaces and key selling points in clean daylight conditions.

Duskpiks are used when twilight light, exterior ambience or a premium launch feel will support the campaign. They are best planned around access, weather and presentation details.

Editorial and lifestyle content

Editorial-style images can highlight craftsmanship, finishes, outlooks and lifestyle moments that standard room coverage may not fully capture. These images are often useful for social campaigns, prestige listings or properties with standout detail.

Floorpik

Floorpik helps buyers understand layout and scale. It supports photography by showing how rooms connect, where bedrooms sit and how indoor and outdoor areas relate to each other.

Next step

Ready to plan the next property campaign?